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Key Considerations for Startups Before Developing a Mobile App

Published by:Anuj Poudel

Mobile usage is increasing day by day, and many web services as now shifting to Mobile apps if not, mobile UI-responsive websites. As mobile have become an integral part of life, people also want the digital services they are using to be easily accessible via mobile.

In this scenario, the Mobile App stands so tall. Startups are now launching their products as Mobile Applications. However, there are various hurdles in transforming the idea or product into a Mobile app.

Some of the problems that startups face while making mobile apps are:

    • Starting Feature:

      There is a lot of confusion in deciding which feature should be available in the Mobile App. In this process, startups try to implement whole features or complete ideas into the mobile app. This leads to very vague requirements. And it will be very difficult to align the mobile app with the original idea or original requirement. There might be a chance of deviation which leads to many iterations than required to bring the features on track. Due to this, there will be a delay in completing the mobile application.

    • Platform Selection:

      There is still a myth that cross-platform applications are slow and are not as good as the native platform. This might be true for 10% of mobile apps. However, companies generally take this statement as the base and try to build the native platform application. As the native platform of Android and IOS development has a completely independent methodology and codebase, it is very difficult to align IOS and Android development. Due to this, there is a high chance that in the end, the IOS and Android apps will be completely different from each other on the user side.

    • Little knowledge of Android and IOS rules and policies:

      Android and IOS have strong rules and policies that we need to follow to make the app published. Some of the very strict rules and policies involved are related to Data Collection and Storage, Payment and Subscription, App Content etc. If we are unaware of the policy and rules and start the development without considering them, there might be a chance that the main business logic doesn't comply with the App Store and Play Store rules and regulations. Due to this, the app will be rejected from listing in the store.


Well, all the above-mentioned problems and other potential issues won't be a headache if we know about the mobile app development process and a few basic things to consider before the start of the development cycle.


    • Start small:

      If you are publishing the mobile app for the first time always start with the small feature. We should only start with the core feature. If we focus on small features then we could replicate the idea into the mobile app. The small app is easier to test, debug and develop which helps to increase the reliability of the app and decrease the development time too.

    • Always choose cross-platform:

      Cross-platform usage is increasing day by day, 1000s of companies are adopting cross-platform development in terms of mobile application development. The main advantage of cross-platform is the single code base which always maintains the alignment of Android and IOS apps. The usage of Flutter and React Native is increasing rapidly in the tech industry. In addition to that the learning curve of Flutter and React native is not that steep so the app could be launched very quickly.

    • Try to make it bug-free:

      Buggy apps are hard to get published and even if it published there will be bad ratings in listings like the App Store and Play Store which damage the reputation. Firstly buggy app won't be published. The IOS app store and Android Play store have very detailed processes for checking the mobile app. If they find any bug then the submission of the app will be rejected. If some of it gets approved, and the user comes across that bug, surely the reputation of the app or even the startup will be damaged. So involve the resources for both automated testing and human intelligence testing.

    • Integration of In-app purchases:

      If you are unlocking some of the features of the app by payment or buying some of the digital products then as per the rule of the IOS and Android stores, the app must be using the in-app purchases. If we are using some third-party payment provider, then the Android Play Store and Apple App Store won't let the app be published. If you are selling services or goods like physical products, or books then there is no compulsion to use the in-app purchases.

    • Start the deployment process quickly:

      The publishing of the app might take time. If we complete the app development and then start publishing the app then firstly it will take a long time due to which the time in between is wasted. Secondly, if the app got rejected for some reason then again the development cycle should be restarted. The good thing is to start deploying once the basic feature is ready and then run the development and deployment process in parallel. In this method, by the time we complete the app, we will resolve all the issues raised by Android and IOS stores. In this way, the app will be published at the mentioned time.

    • Run in a variety of physical devices as much as possible:

      Running in a variety of screen sizes, memory capacities, and platforms will help us detect if there are any bugs or performance issues in the app. So after going into production, there will be less UI distortion, and bugs while running in the real world.


In conclusion, the roadmap to create a successful mobile app for startups is filled with challenges, yet with insight and strategic planning, these obstacles can be sidelined. Starting small, using cross-platform development, prioritizing bug-free coding, adapting to store policies, and thorough device testing are key pillars that pave the way for a smoother development journey.

For a dependable development process, let's initiate a conversation at info@dallotech.com


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